The challenge
The brand had outgrown an off-the-shelf template. Pages felt generic, mobile layouts broke in places and a patchwork of embedded scripts slowed the site down.
Leads from webinars weren’t reliably reaching the CRM.
Our solution
We built a custom theme in Liquid, HTML, CSS and JavaScript that matches the brand’s design system, with reusable sections the team can rearrange without code.
We rebuilt the sales funnel around a clear offer structure, cleaned up third-party scripts and connected Kajabi to the CRM via webhooks and Zapier.
- Reusable, editor-friendly custom sections
- Optimised images and deferred third-party scripts
- Webinar to email to checkout funnel with tagging
- Webhook-based CRM sync with error alerts
Architecture
Traffic
- Ads & social
- Webinar
Kajabi
- Custom theme
- Funnel + checkout
Automation
- Webhooks
- Zapier
Systems
- CRM
- Email platform
Technology
- Kajabi
- Liquid
- HTML
- CSS
- JavaScript
- Zapier
- Webhooks
Outcomes
- A distinctive, on-brand academy the team can update without a developer
- Faster page loads, especially on mobile
- Every webinar lead now reaches the CRM, tagged correctly